THERE ONCE WAS A TIME WHEN THE SOUND OF WAVES CRASHING IN THIS CITY FELT LIKE A RHYTHM. IT WAS THE PULSE OF A BUSTLING CITY, BOTH ENERGETIC AND VIBRANT. THIS PLACE HAD STYLE, THE BOARDWALK WAS MORE LIKE A CATWALK. PEOPLE WERE WEARING THEIR FINEST SUITS AND DRESSES, THE FASHION HAD AS MUCH ATTRACTION AS PALACE AMUSEMENT’S GAMES. THIS WAS A PLACE OF HOPE. YOU COULD FEEL LIKE A KING WALKING INTO THE CASINO AND MARVEL AT ITS SURROUNDINGS. THERE ONCE WAS A TIME WHEN THE SOUND OF WAVES CRASHING IN THIS CITY FELT LIKE A RHYTHM. IT WAS THE PULSE OF A BUSTLING CITY, BOTH ENERGETIC AND VIBRANT. THIS PLACE HAD STYLE, THE BOARDWALK WAS MORE LIKE A CATWALK. PEOPLE WERE WEARING THEIR FINEST SUITS AND DRESSES, THE FASHION HAD AS MUCH ATTRACTION AS PALACE AMUSEMENT’S GAMES. THIS WAS A PLACE OF HOPE. YOU COULD FEEL LIKE A KING WALKING INTO THE CASINO AND MARVEL AT ITS SURROUNDINGS.
 
1807

James A. Bradley, a New York brush manufacturer, buys a 500-acre tract of woodland for $90,000. He names it after Bishop Francis Asbury.

James A. Bradley
1888

Ernest Schnitzler builds the Palace Merry-Go-Round on Lake Avenue and Kingsley, beginning what will become Palace Amusements.

Palace Merry-Go-Round
1897

Asbury beomes a city. More than 600,000 ride the New York and Long Branch railroads to vacation in oceanfront Asbury Park in the summertime.

city of Asbury Park
1903

The Casino, designed by city architect William Cottrell, is built at Lake and Asbury Avenues.

The Casino
1912

Steinbach opens on the corner of Cookman and Mattison Avenues to become the largest department store in any resort.

Steinbach department store
1934

Cruise ship SS Morro Castle catches fire and beached itself just yards away from the Asbury Park Convention Hall, becoming a popular attraction unto itself.

S.S. Morro Castle
1947

WJLK, broadcasting out of the Press Building on Mattison Avenue, becomes the first FCC-licensed New Jersey station and one of 75 FM stations nationwide.

WJLK
1961

Asbury Lanes, the iconic music venue and classic bowling alley, opens.

Asbury Lanes
1973

Rock-and-roll legend Bruce Springsteen debuts his first album, Greetings from Asbury Park.

Springsteen album, Greetings from Asbury Park
2007

Extensive restoration saves boardwalk landmarks, including the Paramount Theatre and Convention Hall, and the waterfront revitalization begins in earnest./p>

Asbury Park boardwalk restoration
2013

iStar adds infrastructure, laying the groundwork for waterfront redevelopment. Vive, the first residential offering, sells out in one day.

Vive
2015

iStar announces two new residential offerings, Monroe and South Grand, as well as a new boutique hotel. (Images from top to bottom: South Grand, The Asbury Hotel, and Monroe)

South Grand
2016
The Asbury Hotel
2016
Monroe
 
WHEN YOU ARE FLYING HIGH EVENTUALLY YOU HAVE TO COME DOWN. FOR A WHILE THESE STREETS WERE QUIET. THE SOUND OF VOICES GREW LIGHTER AND THE BREATH OF THIS CITY SLOWED DOWN. LIKE THE END OF A WAVE WE WERE THE LAST BITS OF SAND BEING PULLED INTO THE OCEAN. NOTHING STAYS QUIET HERE, THOUGH. IN THE SILENCE WE WERE REBUILDING OUR FOUNDATION, CREATING MODERN OUTLETS AND DISCOVERING FRESH IDEAS. LIKE A GOOD INSTRUMENT, WE WERE FINE-TUNING OUR CITY. WE ARE HOLDING ON TO THE BEDROCK AND ADDING SOME SPECIAL SAUCE TO IT. NEW PLACES LIKE THE ASBURY HOTEL AND MONROE DECLARE OUR RETURN. THE EXCITEMENT IS ONCE AGAIN IN THE AIR, LIKE A COOL SHORE BREEZE. WE HAVE ALWAYS BEEN AN INTERESTING CITY. OUR PROXIMITY TO NYC HAS ALWAYS GIVEN US A UNIQUE PERSPECTIVE THAT REFLECTS IN THE ART HERE. THE PRESERVATION OF HISTORY ALONE IN THIS CITY MAKES IT A LIVING ART PIECE. NOW THE ANTIQUE AND THE MODERN LIVE IN CONCERT TOO. YOU CAN SEE IT IN THE FAMOUS ARTISTS THAT HAVE STREET MURALS HERE, LIKE SHEPARD FAIREY. ASBURY UNDERGROUND ART CRAWL IS JUST ONE WAY WE ARE ATTRACTING FRESH FACES. NEW GALLERIES LIKE 629 AND POLAR ARE PUSHING THE BOUNDARIES OF ART. WE ARE MOMA WITH A BETTER SUNSET. THE HEART OF THIS CITY BEATS LIKE HEAVY DRUMS. MUSIC RUNS IN THE VEINS OF THIS LEGENDARY CITY. ICONIC VENUES LIKE ASBURY LANES AND THE STONE PONY ARE STILL KEEPING MUSIC ALLURING AS THEY GET A FACE-LIFT. “THE BOSS” DEDICATED AN ALBUM TO US AND JON BON JOVI GOT HIS SWAGGER HERE. YOUNG ARTISTS COME FOR INSPIRATION WHILE CHASING THEIR OWN NAME. NEW SONGSTRESS, LORDE, JUST RECORDED IN A FAMOUS STUDIO HERE. THE RHYTHMS OF OUR PAST HEROES LURE PEOPLE IN, BUT OUR FUTURE SOUND WILL KEEP THEM AROUND. YOU CAN’T CHANGE HISTORY ON AN EMPTY STOMACH. LONG GONE ARE THE DAYS OF JUST CORNDOGS AND FRIES ON THE BOARDWALK. NOSTALGIA IS GREAT, BUT WHEN BASTED WITH AN AVOCADO PUREE, IT GOES DOWN EVEN BETTER.
 
 THE MONROE IS A SMALL LOOK AT THE FUTURE OF THIS CITY. LIKE ASBURY PARK ITSELF, IT LIVES HARMONIOUS WITHIN TWO WORLDS. IT GIVES A Read more >
THE ASBURY WILL OPEN NEXT MONTH, AMID FANFARE THAT IT MAY BE THE FINAL BOOST THE BEACH TOWN NEEDS FOR A LONG-ANTICIPATED RETURN TO FLUSHER Read more >
FIFTEEN YEARS AGO, BRUCE SPRINGSTEEN WROTE A DIRGE ABOUT ASBURY PARK, HIS ADOPTED MUSICAL HOMETOWN, CALLED “MY CITY OF RUINS,” IN WHICH HE LAMENTED THE Read more >
Asbury Park Now
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